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Innovations: A Subset of Inventions

By Keith H. Gordon | Apr 3, 2017

Innovation is a word that is oft-repeated but thrown around too haphazardly these days.  Have you stopped to consider the difference between an Invention and Innovation? An invention is a new development – device, method, composition or process. An innovation is a novel invention that not only provides value, it scales, and is adopted at […]

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Your Business: An Aircraft in Flight.

By Keith H. Gordon | Apr 3, 2017

Let’s examine this analogy…  “A business is susceptible to market forces, much like an aircraft is susceptible to physical forces.  In fact, a business is very much like an aircraft in flight – to ascend it must achieve LIFT by creating THRUST, overcoming DRAG and WEIGHT! Like an aircraft, a business must obtain LIFT for […]

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“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”

- Antoine de Saint Exupery
 

“Only when service design fails does it draw attention to itself;  when it succeeds, it’s invisible!”

- John Berry